If you want to get your business noticed on Google, SEO and content writing can be a massive help. All you have to do is write about your company, wait for the traffic from the search engine, and start making sales. Easy peasy! You might be tempted to cut your costs and do SEO yourself, but is that really the best move? It's always worth considering a content strategy agency for its expertise in making sure your SEO works correctly. Doing quality content is no walk in the park. It looks simple, but there's a lot of work that goes into making it perfect. Content marketing services usually have years of experience and have put in lots of hours to get so good at what they do.
It's the same case for managing your own SEO - if you don't think you're up to running a marathon without training, then you shouldn't attempt to do it on your own either!
What Do Content Marketing services Do?
Content marketing is a broad term, covering all sorts of things from social media and copywriting for web pages to white papers, case studies, and even physical stuff like brochures or press releases. Content marketing is being taken to a whole new level with social media influencers and video production companies joining in on the game.
At Growth Machine, when we mention content marketing, it's about creating keyword-rich content for your website or blog to draw in potential leads. It’s a form of inbound marketing used to propel your biz forward.
Thinking of outsourcing your content marketing? Here's why an agency could be your best bet - they have the expertise, resources, and know-how to develop the perfect strategy for you.
It's understandable if you're hesitant to let someone else handle your brand identity, but don't forget the numerous advantages of having a content strategist by your side. Not only will you receive highly optimized content without lifting a finger, but there are other benefits too that you may not have thought of.
1. They’re Experts at SEO
Think of a marathon and a blog article. Yeah, writing isn't the same as running but there's still some drama to it. It's not like one is harder than the other, right?
Yeah, the physical work can definitely be draining. But when it comes to all the time and effort put into practicing and improving your skills? That's probably not as tiring.
If you don't have the time or knowledge to put together a full-length article, then it's best to outsource it. A content marketing agency knows what Google looks for and all the ways they can help make your article rank higher in search engine results.
It's not only about adding the right keywords but also figuring out the best way to use headers and related keywords, choosing suitable sentence and paragraph structures, formatting images accordingly and even improving the technical side of your website in order to meet Google's standards.
It's not difficult to create a piece of content, but an experienced content marketing team knows all the tricks to make sure not only is your material ranking well but also attracts potential customers.
What's the use of investing in content if no one views it, right?
2. Freelance writers take care of creating content when you can't.
For people in leadership roles such as founders or marketing directors, there's just so much that needs to be taken care of. With all the priority tasks, it can be difficult to carve out time and energy for content creation, editing, and publishing.
Pretty common situation - you've got a brand but don't have the right people in-house to produce quality content and keep it coming consistently. It's tough to manage content without the right people! It happens all the time – without a dedicated content creator, things go by the wayside, which leads to below-par work, deadlines being missed, and a lot of stress in general.
Google wants you to post great content frequently, which is probably what your competition is already doing. But don't worry if you can't keep up - Google won't hold it against you.
Having someone else take care of your blog posts can be really helpful in the long run. Not only does it show Google that you're reliable, but it also helps to boost your rankings in search engine results. It's no surprise that businesses that outsource their content creation experience better returns than those that try to do it all themselves. This applies to both start ups and enterprises with multiple divisions.
3. They Make Content That Works Harder for You.
Agencies that have loads of experience in writing articles, email marketing content, and social media posts can easily take on any challenge.
Expert writers know how to research and use keywords, craft content that generates website visits, and take action when your rankings dip or web traffic starts to slow down.
Your team discusses your brand in an interesting and authentic way that keeps readers engaged. Plus, their content helps you reach audiences you’d otherwise not have access to.
Agencies can help create content that caters to your business objectives, takes into account what customers need and showcases how you're different from your competitors. These strategies help your content do more than just a regular blog post - they help create brand recognition, engage customers and drive sales.
4. They Give You Time Back in Your Day
Can you imagine how much more productive you'd be if you got back 2-4 hours every day? Hiring content marketing services is awesome for that - plus all those fantastic marketing campaigns! A full-service agency often has a whole digital marketing team that can support you with tasks such as PPC, infographics, website design and dev., copywriting, and other digital strategy + content marketing services.
Not only can they help you with all these tasks, but they also have the resources and technology to get them done much more quickly. Getting an expert agency to manage your content strategy means you can publish high-quality stuff more often, without having to do it yourself. And you can use your time on tasks that you're an expert at.
5. SEO writers grab your audience's attention and draw them in with their content.
When it comes to website content, make sure you are writing quality stuff. It's not enough if your content is ranked high or people stick around to read- it should directly contribute to lead generation and drive conversions.
Writing content is easy but creating something that really fits with your marketing strategies isn't just about writing something enjoyable to read. If you're not writing content that's solving the right problems for your customers, there's no point in publishing it. You need to make sure you're targeting the right people and addressing their issues if you want to get organic traffic.
An experienced content company can do keyword research that takes into account your brand's market and even the psychology of consumers. The keywords shouldn't just benefit your biz but also be useful to customers & address their needs and solutions.
It’s clear that discovering the best keywords for lead generation involves a lot more than simply getting your brand’s core offering, understanding consumer pain points, and conducting thorough keyword research. However, striking the right balance can be tricky to achieve.