Business growth is propelled by the adoption of new technology in the right manner at the right time. The adoption of the said technology has a far reaching impact on how the business conducts its various activities. If the 20th century can be called the era of the Web Technology, when it was the World Wide Web and associated technologies that empowered software companies, the 21st century can be called the Age of Mobility. Mobile applications are playing a huge role in how companies are improving communication, collaboration, productivity, increasing business footprint, improving customer service, forging customer engagement and developing better customer relationships. Essentially, these companies are using mobility as a means of empowering their existing business processes with all the benefits this technology brings to the table. The findings of The Mobility Edge: CDW’s Small Business Mobility Report illustrate this fact, wherein 85% of IT managers feel the use of mobility has made their company more efficient. Although, it’s a small business specific survey, this feeling resounds through all organizations including small, medium and enterprise level businesses.
What are Mobile Apps for Business?
It all started with the ubiquity of mobile devices. From purely communication devices, they became carriers of truly transformative technology with the potential to change the way people led their daily lives. Soon, astute mobile app developer started tapping into the immense potential of mobile for creating business centric applications to help businesses unlock the opportunities offered by mobile devices. Today, further advancements in mobile OS and the emergence of new and improved technologies are providing an added impetus for the development of business critical mobile applications.
Does your Business Need a Mobile App?
If you are thinking about accessing the benefit of mobility for your business with the use of a mobile app, it’s important to begin with a question, “How do I use a mobile app for my business OR How can a mobile app help my business?”
A simplistic answer would be, “I want to use mobility as a means of improving my existing products and services and their delivery to my target customers.”
But a simplistic answer won’t give you the answer you are looking for; you need to get into the specifics for software development firm, and get a clear perspective on these specifics. So, here’s what you must ask yourself:
Is the objective of my business app to reach out to a wider audience?
With more and more people using a smartphone, one of the ways businesses leverage the use of mobility is to reach out to the maximum number of people. Is this your objective? If that’s a yes, you need to ask yourself these questions:
- How many of my target customers are actually using smartphones?
- What are they using their smartphones for?
- Which platforms do they prefer (Android, iOS, Windows Mobile, BlackBerry etc.)?
Is my app objective streamlining existing business functionality?
For many businesses, apps are a means to improve current business activities. So, if that’s your reason for a business app, these are the questions that must follow:
- Do I want an app that captures and enters business critical information into the system?
- Do I want an app that reduces existing bottlenecks in business processes?
- Do I want an app that reduces administration costs?
- Do I want an app that improves data integrity?
- Do I want an app that allows users to access mission critical information to make smarter decisions, quickly?
Do I want to use my mobile app to implement newer business practices?
Business apps allow businesses to unshackle themselves from traditional business practices and models and bring to their business process an agility to rapidly adapt to the changing demands of their target customers and meet the growing demands of their business. The adoption of mobile apps into a business’s existing IT model is a means of changing the contours of the scope and scale of the business activities and dedicated development team. They are used to enhance business strategy by ensuring businesses are able to do something extra. The idea is to not just move key business processes to mobile but to create newer opportunities for growth through the implementation of mobile centric activities. The question to ask is, does your business want to implement such activities?